Most listicles featuring the best Amazon listing optimization agencies are built using the wrong criteria. They rank the agencies by portfolio and experience of their copywriters. However, these don’t tell you if your listing will rank higher in search or convert better. The following agencies understand that driving search ranking without conversion rate is only half the job.

The Short Answer

Olifant Digital, Marketplace Valet, and AMZ One Step are three of the best Amazon marketing agencies for help with SEO and listing optimization specifically. Considering the unpredictable nature of SEO, the fact that Olifant Digital is willing to back its work with a 60-day money-back guarantee really stands out. It also includes daily optimization, as opposed to the typical weekly cadence, that puts its listing optimization service in a different category.

What sets Marketplace Valet apart from other agencies is how it not only focuses on merely improving organic ranking, but also the conversion rate. AMZ One Step offers similar benefits as its team also has a sales background. As such, both Marketplace Valet and AMZ One Step understand that the goal of SEO and listing optimization is to convert, not just show up higher and more polished.

7 of the Best Amazon Listing Optimization Agencies

#1 Olifant Digital

Olifant Digital is a full-service Amazon marketing agency with deep expertise in listing optimization and SEO. Its highly experienced, senior-only team implements AI-driven SEO using its proprietary tool.

After a detailed audit of your listings, current ranking, overall search results presence, and marketing strategy, you’ll receive a custom Amazon SEO strategy. Part of its typical strategy for SEO and listing optimization is to go beyond merely updating the copy, but also the product positioning. This way, listings incorporate the most relevant, high-intent keywords all while aligning with your brand voice and values.

While listing optimization typically takes between two to four weeks, Beauty by Earth, for instance, already saw a 27% revenue increase within the first 30 days. These results were achieved using a multi-layered strategy that targeted exact and broad keywords as well as categories.

Strengths:

• All contracts are backed by a 60-day money-back guarantee.
• Data analysis and listing optimization occur daily.

Limitations:

• Longer onboarding process

Ideal Client: Established Amazon brands that want to grow their existing presence on Amazon (and DTC).

Pricing: Starting from $2,000 per month

#2 Marketplace Valet

Marketplace Valet offers end-to-end services to established brands that are generating anything from $2 million in annual revenue. With regards to its listing optimization expertise, it can improve titles, bullets, backend search terms, images, A+ content, and storefronts. The goal is to balance SEO with conversion rate. The team can also help with detailed keyword research and writing product descriptions from scratch.

If you specifically need help with a listing that dropped in rank, the team can identify the underlying cause and execute a “recovery plan”. What makes the latter especially useful is that it will also leverage ads, not just fix your listing and call it a day.

Strengths:

• It optimizes for TACoS alongside ACoS.
• It uses a disciplined PPC structure.

Limitations:

• Optimization cadence is only weekly, not daily
• Only have a few, anonymous case studies

Ideal Client: Seven-figure brands that have complex catalogs.

Pricing: Contact for pricing

#3 AMZ One Step

AMZ One Step combines human-led creative services, with a specific focus on product photography, and AI-powered analysis and testing. To date, the team has created over 500,000 Amazon listings, with individual listings driving $200,000+ monthly revenue.

After a consultation call, the SEO specialists are the first to report to duty. They’ll research your market (including your competition) to come up with a set of short and long-tailed keywords.

Next, it’s the copywriters turn. Using these keywords and results of the competitor analysis, its team of writers will turn your products’ top features and benefits into product descriptions. Before anything gets published, you’ll have an opportunity to share your feedback which they’ll use for revisions.

Strengths:

• The team will continue optimizing till your performance targets are reached.
• Its copywriters have a sales background and can cover various languages.

Limitations:

• Only have a handful of case studies
• Uses offshore talent that leads to communication challenges
• Vague cancellation terms

Ideal Client: Amazon FBA brands that need copywriting support.

Pricing: Custom pricing

#4 Marknology

While Marknology is a family-owned Amazon marketing agency, there’s nothing small about its client roster. To date, the family team has managed over $2 billion for more than 300 brands across dozens of categories, including its own pet supplement brand.

When it comes to listing optimization and SEO, they target both your human shoppers and the Amazon algorithm using a five-step process. After a detailed audit and competitor research, it will create your new listing, followed by the A+ content layout. Next, the team quality tests the live listing, monitors its performance for 30 days and continues to iterate and test variations, if needed.

Strengths:

• It has a published client retention rate of 93%.
• It works on a month-to-month basis.
• It has its own in-house studio where content can be produced.

Limitations:

• Reporting is only monthly
• No money-back guarantee, but will revise it free of charge if the first 30 days don’t yield improvement

Ideal Client: Mid-market e-commerce brands with a lean in-house marketing team that are generating at least $10,000 per month .

Pricing: Starts at $30,000 per year

#5 AMZ Advisers

AMZ Advisers is a full-service e-commerce consultancy that uses a five-phase accelerator framework and international expansion system with strong focus on ads. Listing optimization is part of its program’s second phase. This includes fully optimized gallery images, storefront development, A+ content, and listing copy optimized for SEO.

It also has a program for brand owners who are new to AMZ. With this program, you’ll receive a high-level strategy, and help with product optimization. It will also specifically focus on improving your ad efforts’ conversion rate.

Strengths:

• It’s an Amazon Ads Advanced Partner.
• It can help localize your listings for global marketplaces.

Limitations:

• Requires a minimum monthly ad budget or $15,000
• No named case studies

Ideal Client: Seven-figure Amazon brands

Pricing: Contact for pricing

#6 Nuanced Media

Nuanced Media’s approach to listing optimization is to use every product listing like a landing page. It ensures that the copy appeals to buyer intent and visuals are split tested. In fact, its creative assets are built on A/B testing from day one. In addition to test results, it also uses real-time PPC data to update listings.

It can also extend optimization to catalog and variation optimization. For instance, using structured product variation and rebuilding parent-child structures, it not only helps customers to convert, but buy more at a time.

Strengths:

• It’s an Amazon Ads Verified Partner and Amazon SPN Certified Partner.
• It has a proprietary reporting suite that gives clients access to custom KPI dashboards.

Limitations:

• Relatively small agency with limited scale

Ideal Client: Consumer and CPG brands without an in-house team of senior marketers.

#7 AMZ Pathfinder

While AMZ Pathfinder positions itself as an Amazon PPC agency, it also includes listing optimization in its service offering. It takes a flexible approach and can help you with a complete redesign or simply a single element. Alternatively, if you want to prioritize SEO, the team can do that too.

Whatever your scope, the first step is keyword research. This includes competitor analysis, reverse ASIN lookup, and backend search terms. Next, its copywriting and image design. Product titles, bullets, and descriptions are written along with image copy for your five to seven benefit image designs.

Strengths:

• It can optimize listings for different markets.
• The team is often praised for their responsiveness.

Limitations:

• More expensive

#8 Emplicit

Previously called Sunken Stone, Emplicit offers full-service Amazon support that includes marketing and content support. It can help with listing page designs that its team will optimize for SEO. In fact, if you use their team for end-to-end Amazon marketing, optimization will be implemented continuously.

What makes Emplicit particularly popular for conversion is that it’s the whole focus of its content strategy. It uses advanced, data-driven keyword research to create strategic titles and benefit-focused bullet points.

Strengths:

• It has access to proprietary tech and tools.
• Its team includes listing compliance experts and category specialists.

Limitations:

• No set packages available

Ideal Client: Brands looking to expand across platforms.

Pricing: Hourly rates apply

Where to Go From Here

Listing optimization isn’t an optional expense. It can be the difference between a product featured on the second, third or fourth page and one that consistently ranks high and converts. The agencies featured in this list have a proven track record in driving visibility and sales using a combination of strategies like keyword research, copywriting, and competitor analysis.

To help you find the best fit, consider your budget, product category, and goals. Then, look for case studies demonstrating the agency’s ability to achieve similar goals for brands in your niche.

Frequently Asked Questions

What’s the difference between Amazon listing optimization and Amazon listing copywriting?

Amazon listing optimization focuses on improving the product listing’s performance to improve search ranking and conversion rate. It typically includes tasks like keyword research and placement, backend search terms, structure, and images. Amazon listing copywriting is part of this process, but focuses specifically on the writing process, whether it’s in the title, description, or bullet points. In short, you can think of Amazon listing optimization as the overarching strategy, and copywriting as the keyword-rich text visible to customers.

How long does it take to see results from listing optimization?

It can take anything from two weeks to three months. It all depends on the product category and what’s being measured, with conversion rate typically generating results sooner. For example, products in more competitive categories will need two to three months before seeing meaningful changes in organic ranking.

Can listing optimization recover a listing that’s lost rankings?

It’s possible, but the effectiveness will depend on the reason for dropping rankings in the first place. For example, if inventory issues, pricing, or negative reviews were to blame, listing optimization won’t be enough. Also, it doesn’t happen overnight and will typically require coordinated methods that include PPC.

How is Amazon listing SEO different from Google SEO?

Amazon SEO focuses on helping products to rank higher in Amazon’s marketplace search results. Traditional SEO’s goal is to boost visibility across the broader web. Each algorithm also works differently with Amazon prioritizing factors like conversion rates and reviews, while Google places more emphasis on backlinks, page speed, and content quality.

Do I need separate agencies for A+ content and listing copy?

No. In fact, it’s typically better to let the same agency handle both. This is because the two are closely connected. If you hire two different agencies you risk your messaging and customer experience becoming inconsistent.

How much does professional Amazon listing optimization cost?

Listing optimization and account management services are usually priced as monthly retainers, which can range from $1,000 to $10,000 per month. For example, Olifant Digital’s monthly pricing starts at $2,000. As with most services, the cheapest option is rarely the best value as poor optimization can cost far more in sales than a higher upfront monthly investment.