However, as this growth continues, so does the challenge of finding a reputable platform. Realizing that, we have explored several factors that can help you get started, so you don’t need to stress.
The role of payment methods
It may sound simple, but payment methods play a significant role in providing great experiences. And reputable sites like Betway MW know this quite well. In fact surprisingly, Testlio claims that effective payments can actually increase customer retention rates by anywhere between 15% and 20%.
This already is proof enough that payment systems can really help improve customer satisfaction, and no reputable site would want to ignore such a statistic. If it does, it shows that the platform does not care about customers, and it may be worth considering. Just imagine not being able to access your funds just because a platform had faulty payment methods. This is not something you even want to envision.
Plus, great platforms like Betway MW normally have multiple payment methods to cater to numerous tastes. Not every punter will prefer using e-wallets like Paypal; others may favor bank transfers and so on. This is especially important for newcomers, given that acquiring knowledge can sometimes be cumbersome. At least, for preferred payments, you may be familiar with them, which reduces the burden of learning new things.
Don’t ignore online safety
Just that Fact.MR expects the betting industry to grow in the next few years; it follows that the number of bettors could also increase. This makes the industry a prime target for cybercriminals because a lot of customer data will be available. Actually, just recently, Enzoic published a report claiming that over 50% of sports betting companies had encountered a cyberattack.
With this number likely to increase, you definitely do not want to be part of the statistics. That’s why you may want to ensure the platform adopts secure protocols like 2FA to guarantee safety. By the way, do you actually know that 2FA alone can minimize exposure to attacks by up to 99.9%? No wonder platforms like Betway MW are turning to it to stay ahead of threat actors.
Other security protocols you may want to inspect include SSL encryption, which safeguards data by making it unreadable to anyone who intercepts it. It does this by using cryptographic algorithms to scramble data into an unreadable format that can only be decrypted with a specific key. To be sure the website uses it, check for a padlock-like icon in the browser’s address bar.
The platform’s product variety
As we have already noted, bettors across different divides have varying preferences. And this is not something a platform, like Betway MW, seeking to provide great betting experiences, will ignore.
For instance, it may allow betting on global competitions like the FIFA World Cup as well as niche sports. And you can actually agree that being able to bet across all these markets on a single platform can make the experience more engaging.
Remember, getting a suitable betting platform is already challenging. So, imagine if you have to keep looking for other platforms just because you want to bet on another sport. This is definitely an experience most punters wouldn’t prefer. Thus, a brand that allows you to shift between different sports without leaving its platform can be a great consideration.
Besides having numerous sports to bet on, check whether the site offers multiple plays and odds. And if it includes other features like live streaming or even casino games, you may actually want to consider it. For casino gamers, this can be a great opportunity to ensure you access entertainment all under one roof.
The platform’s responsiveness
Let’s face it: You may not always access the betting platforms using your desktop. There are times you may want to use smaller devices, like mobile devices, while on the go. It would be frustrating if accessing the platform using smaller devices is problematic. That explains the popularity of responsive designs in this industry.
Many bookmakers, including Betway MW, are coming up with platforms that can adjust automatically to fit multiple screen sizes. And you could be surprised that, generally, about 83% of mobile users actually prefer such websites. Given the increasing number of mobile phone bettors, this must also be a popular preference in sports betting.
So, to confirm that the website is responsive, check the following:
- The flexibility of grids and images
- How text sizes and line heights adjust relative to viewpoint size
- How webpages scale on different screen sizes
What is our final word?
No one denies the fact that the sports betting industry is expected to grow. But with more platforms like Betway MW joining in, finding a suitable betting platform also becomes more challenging.
And if you’re stranded, you may want to start your journey by examining factors like payment methods, security and so on. Payments are important because they help ensure seamless access to funds. We can’t also ignore security features like 2FA, especially now that cyberattacks are on the rise.
