Few modern businesses understand that “white” SEO efforts are methods that cannot be neglected. It is important to approach their implementation in a promotional project as meticulously as possible. At the same time, websites can develop without problems in the online space, but only if marketers undertake “clean”, “fresh”, “white” digital solutions.

Thus, digitalization, proper online promotion, digitization, and, of course, SEO marketing are always controlled by the algorithms of modern online robots. This means that when a site falls under the Google filter, the search robot particularly thoroughly identifies low-quality, poor-quality, or “black” promotion tactics and may impose corresponding penalties. This must be avoided at all costs.

For this reason, modern businesses should pay attention to the competent services of the Digital Marketing Company Elit-Web, whose specialists are ready to take on the most complex and labor-intensive projects. The main thing for businesses is to seek help on time before undertaking any marketing and “electronic” promotional practices and measures.

What are the reasons a brand’s web resource may be subjected to a Google filter?

Search engine algorithms, especially those as popular as Google, are regularly improved, developed, and become more “digital”. They generally respond to the latest innovations and market trends that are updated, appear, and are actively implemented on the World Wide Web.

Whether it is SEO solutions or PPC Advertising Services, absolutely any actions of marketers are strictly controlled by online robot algorithms. They automatically (independently) detect low-quality or intolerant, negative or malicious, aggressive or biased content (after which they impose penalties). Of course, there can be plenty of reasons, but the main ones are the following:

1. Low-quality content (copy-paste, content with a low uniqueness percentage, articles generated by AI assistants, texts or posts with outdated topics, obsolete or unreliable data, and content that is not updated);
2. A large number of spam backlinks (for example, when placing link mass on web sources — websites, forums, blogs with irrelevant topics);
3. Use of an expired domain (if the domain’s expiration date has passed, it cannot be practically used or applied for promoting the business’s web resource);
4. Excessive number of online advertising banners (when there is an overabundance of advertising campaigns on the Internet, it can harm the brand);
5. Violation of international laws (if the business’s web resource publishes content that contradicts current international legal norms, this may lead to the site being blacklisted or banned, or blocked);
6. Promotion of prohibited goods (this can involve the use of “black” SEO practices — additional manipulation of behavioral factors, creation of special doorways, etc.).

Modern brands, companies, organizations, and enterprises that want to actively promote themselves on the World Wide Web need to distinguish an Update from the site being subjected to a Google filter. These are completely different concepts. An Update merely indicates that the algorithms of online robots have changed, been updated, and new rules have appeared that need to be followed. Being subjected to a Google filter means the site is banned, blacklisted, partially or fully blocked, etc.

What are the top 3 ways to find out if a brand’s web resource has been subjected to a filter?

There are only 3 current ones that can remove filters. They include:

1. Top 1 — Using Google Search Console. With the help of this current service, a business can manually verify the status of the information. To do this, it is necessary to go to the “Sanctions” section in your account and see what happened. All important information will be indicated there, briefly and to the point.
2. Top 2 — By analyzing the number of web pages in the index. To verify the accuracy of the information, it is important to use the Google search engine. First, enter the fragment “site:” followed by the domain name without spaces. The search results will show whether the brand’s web resource is under a filter or not.
3. Top 3 — Checking with specialized online services. Web technologies and tools have long existed on the Internet that allow you to check detailed information about the imposition of filters. For example, some of the most popular ones are Google Analytics 4, Ahrefs, Serpstat, and others similar to these.

If an unpleasant situation occurs and the business site falls under filters, it is very important to get rid of them. First, the reasons for the sanctions should be identified, and then a series of SEO tasks should be carried out — audit, elimination of technical problems, filling the resource with relevant content, and performing comprehensive work on internal adaptation and optimization. Only in this way can the Google filter be removed and work continue.