Aggieville promoted its businesses through an egg hunt this week, March 25-29, hiding 50 Easter eggs throughout the district. Manhattan residents and students hunted for the eggs, incentivized by the prizes they could receive, including gift cards, merchandise, discounts and more.

Dennis Cook, director of the Aggieville Business Association, said one of his interns came up with the idea.

“They [the interns] go out and visit people, get donations and they go out and hide the eggs,” Cook said. “It’s a fun event for them too.”

Cook said more than 20 businesses in Aggieville donated.

“This is something to generate foot traffic, you know,” Cook said. “The idea is that they find an egg in this business and we have prizes set up for them in another business. You’re going to get an opportunity to visit a business you’ve never been in.”

Jordyn West, barista at Bluestem Bistro, said she enjoyed participating in the hunt.

“I was working the other day, and I just found the egg,” West said. “I got four buy-one-get-one-free things to Rock-A-Belly. … Based off of the prize, that’s the first time that I’ll ever go there. If I didn’t get that prize, I probably wouldn’t have.”

Alan Rizza, owner of Cold Stone Creamery, said he tries to participate in as many Aggieville events as possible.

“We’ve donated a few ice cream coupons to Aggieville,” Rizza said. “The thought that it might bring one more person to Aggieville is helpful for everyone.”