The independent student news publication at Kansas State University

Kansas State Collegian

Kansas State Collegian

The independent student news publication at Kansas State University

Kansas State Collegian

How to Use a Free Video Maker to Your Advantage 

If you want to create exciting content that captures attention, take advantage of a free video maker. You cannot disregard the popularity of videos on various platforms as an effective medium for audience engagement. Thus, creating stunning videos to amp up your marketing efforts must be prioritised. Otherwise, you can lose precious opportunities and lag behind your toughest competitors. 

Creating the best content doesn’t have to be a herculean challenge. With a video editing tool, you can bring your video concept to life effectively. They come with templates and other customizable features to make video creation a breeze even for newbies. You can create high-quality and professional-looking content. 

Thus, with the right video maker, you can use creative means to convey messages that resonate with your audience. The right videos can help you generate leads and increase conversion rates. Here’s how you can use a free video maker to your advantage. 

Use It to Save Time

Conventional video production is tricky and time-consuming. You may even be forced to deviate from your original video concept because of limitations. It can take a long time to edit with the traditional machine. However, if you use a free video maker, you can take advantage of video templates. Just customise the content to suit your logo, signature colours, and message. After a few clicks of the mouse, you’ll be done in a jiffy. You’ve got hundreds of templates in the library and tons of customizable features. You can add the following details:

  • Fonts
  • Music
  • Animation
  • Effects 
  • Transitions

Therefore, your finished product will be ready fast and quicker than using conventional video editing. It’s also faster than hiring a professional video editor because you’ll be subject to their hectic schedules. 

Easy to Use Interface

Don’t fret because using a free video maker requires no learning curve. Most digital tools come with ready-to-use templates which means you can be done in seconds. The key is to find a tool with a very intuitive user interface. Prioritise one with drag and drop features and you’ll be done in no time. Besides, an editing tool usually provides the following support for questions: 

  • Chat
  • Tutorial videos
  • How to blog posts
  • FAQs

You can upload your videos or photos from your gallery and start from scratch. Alternatively, you can choose a template and add branding details. Finally, input whatever text you want and you’re good to go.

Express Your Creativity

Creating video content must be fun. The last thing you want is for it to be boring because you may end up with equally boring content. Fortunately, with the right free video maker, you can add fun elements to your whole editing process. You can do the following: 

  • Play around with colours
  • Choose different typography
  • Add stock footage
  • Include music or voice over

Hence, a digital editing tool gives you the freedom to experiment so you can be as creative as you want to be. Just make sure you don’t go overboard with the customization features. Always aim for visual harmony. 

Save Tons of Money

When you use a free video maker, you won’t break the bank. Who doesn’t love a good freebie? With the right digital tool, video editing doesn’t have to be expensive. When you use a template from the video maker library, you cut down on costs. This will cost so much less than having a full-fledged video editing team. Even if you opt for paid templates, that’s still way cheaper. That’s why even big brands and companies use these free digital solutions to create quality outputs. 

Get Inspiration From Themes

Video editing tools provide different themes you can seek inspiration from. If you’ve got something in mind, you can use the various ideas as a jump off point. When you look at the different transitions or ideas, you can increase your chances of creating a killer video. Thus, always work with a tool that offers tons of themes and well-crafted scenes tailored to various niches. This ascertains that you can craft well-polished videos because you can tweak them to suit your particular needs. 

Take Advantage of High-Def Stock Images and Footage 

If you don’t have time to shoot your own clips, you can take advantage of high-definitions and copyright-free pictures and footage. You can use them to create professional-looking videos without shooting anything. In turn, this is a huge time and money saver. Having a massive library of stock content always helps. Hence, you must take advantage of your free video maker’s tons of royalty-free images and clips. There are certainly a lot of materials to help you curate stunning content that attracts and retains attention.

Grab the Chance to Reinforce Brand Identity

As a business or influencer, you need a unique identity to appeal to your target audience. Fortunately, your video editor possesses an endless supply of branding elements that can help you curate your own identity. From choosing brand colours to adding logos, the right tool can help create that identity, which will make a huge impact on your marketing strategy. Besides, most tools aren’t just for creating videos. You can use them to do the following:

  • Resize images
  • Create collages
  • Tweak Audio
  • Add watermarks 

Preview Stuff to Get Everything Right

The best thing about using an online video maker is that you can easily review your work. Even templates offer a preview feature so you can check if the elements can serve you well. Moreover, as you edit, your work will be saved automatically into a cloud, so you don’t have to worry about losing precious materials. You can see that video and play it as many times as you want while you’re working on the timeline. You don’t have to pause or repeatedly upload newer versions of the video to your editor. Best of all, it really helps to create quality content when you’ve got the tools to get it right before rending the final video and hitting publish. 

Edit On the Go

In this remote work era, having this option means you don’t have to rely on physical resources, which often restrict your boundaries. A video maker online means you can edit what you want, anytime, anywhere. You just need wifi access, a laptop or mobile device, and you’re good to go. Create your account and get instant access to video editing tools no matter where you are. That’s one of the best advantages of a free video maker online because it bridges time and distance, allowing you to edit your videos like a pro without any hassles. 

Donate to Kansas State Collegian

Your donation will support the student journalists of Kansas State University. Your contribution will allow us to purchase equipment and cover our annual website hosting costs.

More to Discover
Donate to Kansas State Collegian