In today’s global economy, businesses need to think beyond their geographical borders in order to compete at the highest level. The internet has made it possible for businesses to reach customers all around the world, allowing them to cast a wider net and reach new levels of success. However, it also means that you are competing with other businesses around the world. This is why online visibility is critical to success in today’s day and age. So, how can you ensure global visibility and attract traffic to your website from users in different countries? This can be achieved with international link building – keep reading for all you need to know.
What is International Link Building?
So, what exactly is international link building? First, it is helpful to define link building. Link building is a search engine optimization (SEO) strategy that involves obtaining links to your website (backlinks) from trusted, credible, and relevant external websites. This signals to search engines like Google that your website is also trusted, credible, and relevant, which will help improve your search engine ranking. In turn, this will improve brand awareness, enhance your reputation, and increase organic traffic to your website.
International link building is the same process but involves obtaining backlinks from websites that are based in different countries (including those speaking other languages). Backlinks from credible websites in different countries signal to Google that your website is reputable in different countries, which will improve your ranking in foreign search engine results pages. This will improve global traffic to your website while also helping you build up your brand by developing relationships with global bloggers, influencers, and other publishers.
The Benefits of International Link Building
There are many good reasons to utilize international link building in the current global economy:
Increase Market Share
By taking your website global, you can increase your market share and start competing at a much higher level. Many businesses restrict themselves within their own borders, but by going global, you can start competing with the biggest and most established brands in your sector.
Access to a Wider Audience
You are severely limiting yourself in today’s global economy if you only focus on the customers in your own country. With international link building, you can enhance brand awareness overseas and reach a much wider audience. This will help you reach much higher levels of success and rise above the competition.
Boost Brand Credibility
Brands that appear at or near the top of search engine results pages are deemed to be the most credible. Therefore, when you rank strongly on foreign and domestic pages, you will build credibility both at home and overseas. Brand reputation is a critical factor that consumers will consider when trying to choose between two brands.
Higher Domain Authority
When you obtain backlinks from reputable publishers both domestically and overseas, it can significantly enhance your domain authority. Search engines will see that your website is reputable and popular at home and abroad, which will make your website more authoritative and visible on all search engine results pages.
Increase Conversions
Of course, an increase in organic traffic should also lead to an increase in conversions. Every brand will want to boost conversions, and international link building is one of the most effective strategies, as you are casting a much wider net and attracting traffic from all corners of the globe.
Preparing Your Website for International Link Building
International link building can boost your business in many ways, but you need to prepare your website before you get started so that you can handle the increase in traffic and maximize conversions. The best ways to prepare your website include:
Fast load times
Clear navigation
Internal linking
Mobile optimized
Multilingual content or localized landing pages
Using an Experienced Marketing Agency
International link building can elevate your business and help you compete at a much higher level, but it is also a particularly challenging strategy to implement. This is because you need to build and maintain strong relationships with authoritative and relevant international publishers as well as create high-quality content for international audiences, which can mean writing articles in a different language. This is why it makes sense to use the services of a reputable digital marketing company with experience in international link building. They will have a network of international publishers and multilingual writers who can generate high-quality content that will engage your target audience online.
These days, international link building is one of the most effective ways to take your business to new heights and compete with the bigger and more established brands. This is a strategy that can transform your business into a global competitor.